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Agenda Top Picks

There’s a lot going on at PR News’ Digital PR & Marketing Conference – to help you figure out how this conference can benefit you and your team, we’ve created this guide to navigate the agenda based on topics of high interest:

IF YOU’RE INTO DIGITAL AND SOCIAL MEDIA:

  • 9 – 9:55 a.m. on June 7: Use Data to Spark Business-Minded Creativity on Social Media
  • 9:55 – 10:15 a.m. on June 7: How to Turn Your PR & Marketing Content Into Positive Trending News Across Visual Media
  • 10:30 – 11:30 a.m. on June 7: Track B: How to Make Video Work for Your Brand
  • 1 – 2:00 p.m. on June 7: Track A : How to Be a Brand Communications Champion on Twitter
  • 1 – 2:00 p.m. on June 7: Track B: Is Snapchat Right for Your Organization?
  • 2 – 3 p.m. on June 7: Paid Social: Where Borders Blur Between PR & Marketing
  • 3:15 – 4 p.m. on June 7: Visual Storytelling with Instagram
  • 4 – 4:30 p.m. on June 7: Case Study: Silo-Busting and Collaboration in Digital Communications Success
  • 8:30 a.m. – 9:15 a.m. on June 8: Messaging Apps to Watch—and Maybe Use for Your Brands

IF CONTENT STRATEGY IS YOUR THING:

  • 2:45 – 3:15 p.m. on June 6: How to Make Customers and Employees Your Content Stars
  • 3:15 – 4:15 p.m. on June 6: Case Studies: Digital Content Strategies That Senior Leaders Love
  • 9:55 – 10:15 a.m. on June 7: How to Turn Your PR & Marketing Content Into Positive Trending News Across Visual Media

FOCUSED ON MEDIA RELATIONS AND CRISIS MANAGEMENT?

  • 4:15 – 4:30 p.m. on June 6: Mobilizing Influencers to Mitigate a Brand Crisis in Real Time
  • 9:55 – 10:15 a.m. on June 7:  How to Turn Your PR & Marketing Content Into Positive Trending News Across Visual Media
  • 10:30 – 11:30 a.m. on June 7: Track A: Influencer Campaigns on a Tight Budget
  • 9:15-11:30 a.m. on June 8: Media Relations & Crisis Management Workshop Where You’ll Work in Teams and Compete for a $1,000 Prize

YOU WANT TO MAKE NEW CONNECTIONS:

  • 6 – 7 p.m. on June 7: Sunset Reception
  • 6:45 – 7:30 a.m. on June 7: Sunrise Walk
  • 5 – 6 p.m. on June 7: Happy Hour at the Ritz-Carlton Bar

 

The PR News Group at Access Intelligence, LLC is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. Visit www.prnewsonline.com for more information.

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