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Social Media Awards Luncheon

Social Media Awards

Join PR News for the Social Media Awards Luncheon on June 6 from noon to 2 p.m. at the Ritz-Carlton South Beach as we salute the winners and honorable mentions of this inaugural program and kick off the annual Digital PR & Marketing Conference. The Social Media Awards winners and honorable mentions took chances, made incredible strides and understand the power of social media in public relations—register today to join us in celebrating them.

View Finalists | Register for the luncheonPricing OptionsAdvertising Opportunities

Make it a three day event! While you’re in Miami, be sure to attend the Google for Communicators Workshop and Digital PR & Marketing Conference, also at the Ritz-Carlton South Beach, from June 6 – 8.  All conference attendees will have access to the Social Media Awards Luncheon, so you can turn this celebration into a three-day interactive training for your team.

Pricing Finalist Rate
(Use code
awardswinner
to save $200)
Regular Rate
Digital Conference & Google for Communicators Workshop (Individual) ***BEST VALUE $2,200 $2,400
Digital Conference & Google for Communicators Workshop (Group) ***BEST VALUE $2,150 $2,350
Digital Conference Only (Individual) $1,845 $2,045
Digital Conference Only (Group) $1,795 $1,995
Awards Luncheon Only $575 $575

Register for the luncheon

Questions about registering? Contact Jessica Placencia at jessica@accessintel.com.

Finalists

Social Media Team

  • AT&T with FleishmanHillard – Mobilizing Your World
  • Bayer Corporation – Communications Gets Scientifically Social
  • Beach House PR + Social
  • Klick Communications
  • The Motherhood Inc.
  • MWWPR – Social Strategy Practice
  • Schneider Electric – Social is ON at Schneider Electric
  • UN Foundation – Public Affairs

App

  • The Honest Company – #Honest Loves Max
  • Remington Park – Global Gaming Solutions – MyRemington

Blog

  • The Coca-Cola Company – Coca-Cola Journey
  • Liberty Mutual Insurance – The Torch: A Guide To Safe & Smart Living
  • McMurry/TMG – Health Essentials from Cleveland Clinic
  • O’Reilly DePalma – SteamTherapy Blog for MrSteam
  • USANA Health Sciences – Whats Up, USANA?
  • Workfront – Structure vs. Creativity

Facebook | Community Engagement

  • Aflac – What Does a Duck Say? Aflac!
  • Dixon Schwabl – Faces of Freedom
  • Milton Hershey School – Office of Communications
  • National Audubon Society – Making Facebook Take Flight by Cultivating a Vibrant Online Community

Facebook | Contests / Games

  • 97 Degrees West/United Heritage Credit Union – Summer Showtime
  • Deveney Communication – Windsor Court Hotel’s “30 Ways to Give Back”
  • Dixon Schwabl – Frontier Communications Takes a Virtual Road Trip through the Great 28
  • Hollywood Public Relations – The Original Muck Boot Company “LifeInMyBoots” Sweepstakes
  • Sallie Mae – Good Things Come to Those Who Plan
  • U.S. Bank – #DIYFails Quiz/Contest

Facebook | Marketing Campaign

  • The Brandon Agency – Duplin Winery
  • Eastwick’s Digital Brand Lab Helps BMC Bring #ModernIT to Life
  • Finn Partners – Jamba Juice: Blending in the Good for 25 Years
  • Lincoln Financial Group – Real Chief Life Officer
  • Media Horizons on Behalf of Schwan’s Home Services, Inc. – New Customer Acquisition Campaign
  • The Stanislaus County Fair – Imagine the Fun; Imagine the Memories
  • Weber Shandwick & GSK – What’s Your Why? Campaign

Facebook | PR Campaign

  • American Heart Association – My 5 Years
  • Children’s Specialized Hospital – #FightFace
  • Coyne Public Relations – Seniors Get Social with Humana & National Senior Games
  • The Economist Group – The Economist Independence Campaign
  • RockOrange – Macy’s + Thalia Sodi – Fashion Show & Facebook Media Launch

Facebook | Promoted Post

  • Live Nation Entertainment – Dixie Chicks Tour Announce Campaign
  • Schneider Electric – simple actions also bring great results
  • Solomon McCown & Company – Lahey Health: World Prematurity Day

Facebook | Social Good Campaign

  • American Kidney Fund – Spreading Awareness. Spreading Inspiration.
  • Mars, Incorporated – M&M’S Red Nose Day Campaign
  • Steinberg Diagnostic Medical Imaging – #SaveALife

Facebook | Use of Video

  • Children’s Specialized Hospital – #FightFace
  • Kaiser Permanente – Random Acts of Health
  • Munchkin Inc. – Orcas Live in Oceans
  • Periscope – Buffalo Wild Wings Alive Events
  • Schneider Electric – Company Story: Live is On
  • The Stanislaus County Fair – Imagine the Fun; Imagine the Memories
  • UN Foundation – #EarthToParis Anthem Video
  • Weber Shandwick & GSK – Kick Start Your Quit Journey
  • West Virginia University – Defining our manifesto: a WVU social media video series
  • Whistle Sports – The Shot Doctor

Instagram | Marketing Campaign

  • FreshDirect – #FDFriendsgiving
  • Halo, Purely for Pets – #HaloFeeditForward at Barkworld 2015
  • Prudential – #20StoriesOfStrength
  • Visit Houston – #MyHouston

Instagram | PR Campaign

  • American Kidney Fund – Practicing what we Preach
  • Edelman & AKQA with Activision – Destiny: The Taken King – Xuriosity
  • Honest Tea – #RefreshinglyHonest Campaign
  • InStyle Awards
  • UN Foundation – Girl Up Team

LinkedIn | Marketing Campaign

  • CompTIA – #CompTIAPerks
  • Jackson National Life Insurance Company – Jackson Associate Longevity Campaign

Periscope Campaign

  • Experian – #CreditScope
  • MSLGROUP – Similac’s #EndMommyWars Roundtable
  • Seminole Hard Rock Tampa – Seminole Hard Rock Girls

Snapchat | Marketing Campaign

  • Hyatt Hotels – It’s Good Not To Be Home
  • West Virginia University – WVU engages with prospective students using Snapchat

Twitter | Community Engagement

  • Bayer Corporation – Bayer gets scientifically social
  • Dwell – #ModernMonday
  • Hofstra University – A Day in the Pride + My Pride Monday
  • Hyatt Hotels – How Hyatt Uses Social Customer Service to Better Care for Guests
  • lotus823 for Audio-Technica – Breaking into Gaming
  • Mars, Incorporated – M&M’S 1 Million Tastes of Crispy Giveaway: #NashHasCrispy
  • Weber Shandwick & Milk Processor Education Program – Get Real: Rallying Around The Truth About Milk

Twitter | PR Campaign

  • Acorn: An Influence Company – #AcornKisses Twitter Party
  • Baylor Scott & White Health – #HeartTXLive: First-ever Live Tweet of a Heart Transplant
  • Cohn & Wolfe – Debuting Optic White’s #BrilliantSmile & #BrilliantStyle on the CMA Awards 2014 Red Carpet
  • Hyundai Motor America – Drive Your Phone
  • MasterCard – Cashless Challenge
  • Murphy O’Brien Public Relations – The Beverly Hilton Golden Globes Campaign
  • Oregon Department of Transportation – Work Zone Safety Awareness
  • Raytheon Integrated Defense Systems – Poland Patriot
  • The Royal Agricultural Winter Fair Association of Canada – Turbo The Goat takes Transit to The Fair

Twitter | Promoted Tweet Campaign

  • MasterCard Worldwide Communications – MasterCard Wearables Announcement Meme
  • Raytheon Company – Raytheon Paris Air Show Campaign
  • Raytheon Integrated Defense Systems – Poland Patriot
  • Trend Micro/HCK2 Partners – re:Invent

Twitter | Social Good Campaign

  • Acorn: An Influence Company – #WeSparkChange
  • Golin on behalf of Astellas  – #pass4prostate: Astellas’ unlikely match to raise awareness for prostate cancer
  • Mars, Incorporated – M&M’S Red Nose Day Campaign

Twitter | Tweet Content

  • IW Group – McDonald’s New York Tri-State Social Media
  • Periscope – Buffalo Wild Wings Posts Post Game Report

Twitter | Use of Hashtags

  • Acorn: An Influence Company – #TryImpressa Hashtag
  • Center for Audit Quality – Auditor Proud
  • Children’s Specialized Hospital – #FightFace
  • FGL Sports Ltd. (Sport Chek) – #MyNorth
  • Live Nation Entertainment – #RIPMotleyCrue Campaign
  • Mars, Incorporated – M&M’S 1 Million Tastes of Crispy Giveaway: #NashHasCrispy
  • Mars, Incorporated – M&M’S Red Nose Day Campaign
  • Periscope – Buffalo Wild Wings #TweetShirtCanon
  • Trend Micro/HCK2 Partners – #ProtectYourNet
  • UN Foundation – #EarthToParis

Use of Images

  • CompTIA – Top 10 Help Desk Pet Peeves Campaign
  • EC Hispanic Media – Pinterest Case Study
  • Safe Kids Worldwide – How to Not Get Hit by a Car
  • Texas County & District Retirement System – TCDRS Facebook Photo Essays

YouTube | Content

  • athenahealth – Let Doctors Be Doctors
  • Beth Israel Deaconess Medical Center – Shake It Off
  • FGL Sports Ltd. (Sport Chek) – Stamkos vs. Drone
  • Munchkin Inc. – Orcas Live in Oceans
  • SheKnows Media – #HatchKids
  • Time Warner Cable – TWC Uses Drone to Reconnect Texas Flood Victims

YouTube | PR or Marketing Campaign

  • Coyne Public Relations – Seniors Get Social with Humana & National Senior Games
  • MasterCard Worldwide Communications – MasterCard EMV Makeover Video Series
  • National Association of Criminal Defense Lawyers – NACDL Presents: The Right to Counsel Video
  • The Stanislaus County Fair – Imagine the Fun
  • Weber Shandwick & National Pork Board – “Grill Crashers” Campaign
  • Zoosk – Joan Actually Dating Advice

Back to Top

Questions about your award? Contact Mary-Lou French at mfrench@accessintel.com.

The PR News Group at Access Intelligence, LLC is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. Visit www.prnewsonline.com for more information.

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